CCR - Foundation Portfolio
ccr - foundation portfolio by Niav Rice ccr - foundation portfolio by Niav Rice
audience and institutions essay - ownership and funding
Media ownership and funding is very important in regards to the success of a film. The oligopoly; the Big 5 dominate the film market share which largely benefits them and the media content they produce. Their power creates competition for smaller indie creators who often don't have the funds to come out on top, however there are exceptions. Despite the Big 5's large advantage, there are small indie creators and New Zealand films who have been able to get their names out there. This levelled playing field links to Shirky's 'end of audience' theory. The theory simply states that the audience not only consume media but produce it too, coining the term 'prosumer'. Large companies frequently benefit from franchises as they build fan bases. Franchises are movies that feature sequels and prequels which can be created a few years after one another or even a decade or two. Since people are typically more at ease with ideas they have seen before and because it will ...
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