audience and institutions: technological development
Digital technologies have transformed the way media is produced and distributed. Discuss with reference to the media area you have studied. Throughout the years, technology has developed immensely to create a new reality in the world of film. New adaptions of cameras, from film to digital and advancements with the internet and technology have transformed the way media is produced and distributed. All filmmaking processes such as pre-production, production, post-production, distribution, marketing/promotion and exhibition have been affected by the development of technology. These changes have had an affect on not only the filmmaking process but on the audience and film industry as a whole. For many years, the only way to produce a film was through film. The shots would be filmed then sent off to a printing laboratory to be developed, which would take about a day. The film would be fetched (called a 'daily') and that was that. The shot could only be changed the next day if the pr...