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To what extent has cross-media convergence and synergy played a part in the success of the media texts you have studied? Cross-media convergence and synergy play a massive role in the overall success of a film. Cross-media convergence is the coming together of media companies to promote a media text that will benefit all parties involved. In a similar way; synergy also promotes a media product by the coming together of conglomerates who benefit from the exposure but it is rather a media product that is tangible like merchandise. Cross-media convergence is seen more heavily in regards to the big Hollywood films. This plays an important role in why the oligopoly; the Big 5 (Disney, Sony, Universal, Paramount, Warner Brothers) are able to dominate the film landscape.  We are able to understand the effect of these strategies as we look at the large overall success of big Hollywood blockbusters and compare it to that of the less wealthy and smaller indie films. Like mentioned befor...

what is media ownership? all media is owned by a company and they have the rights to publish, distribute and manipulate their work example = warner bros owns dc comics therefore own all of the characters in the DC universe key issues that will be talked about in an essay: piracy the illegal distribution of media without the permission of its owner the internet and technology make piracy very easy and efficient; it has become cheaper and the quality has improved 3D cinema combats piracy as it is much harder to film in a cinema and the quality is bad dominance of Hollywood over industry the Big 5 dominate the international film industry as they produce many films as they have the money to do so what does this mean for the audiences? limited choice in cinemas endless sequels poor quality films dying NZ film industry

Who are the NZFC and what is their primary purpose? They are a government agency that invests in New Zealand feature films and short films. They promote New Zealand films here and overseas. They market New Zealand's screen production industry overseas and attract international productions to New Zealand. What films have they funded in the last 5 years that did really well internationally? the power of the dog (2021) nominated for best picture at 94th academy awards shadow in the cloud (2020) hunt for the wilderpeople (2018) What films have they funded in the last 5 years that you have seen or that you know have been popular? hunt for the wilderpeople shadow in the cloud What services do the NZFC offer to help NZ filmmakers in the production process? They aim to contribute production financing to between eight and 12 great films each year.  They develop scripts and the careers of New Zealand filmmakers. They administer the New Zealand Screen Production Grant and other grants an...

How many hits did it get on Youtube?   As of June 2022 the video has over 13 million views on YouTube and 88k likes. It attracted 120,000 views every hour when it was first released. what year was this made? 2012 (10 years ago)  Why is this a good example that illustrates how NZ film is used for a different purpose than the films created for the Big 5?   The primary reason the Big 5 create their films is for revenue; they want money. This differs for NZ film as they care more about the film itself and the message it portrays than the reward that comes from it. This Air NZ safety video is a prime example as its primary purpose is to make sure everyone on the flight is safely equipped in case of an emergency. It is a video that focuses on the safety of the audience watching. However, it still serves the purpose of advertisement for the Hobbit movies. When watching this video the audience are intrigued to go watch the movies as it features many interesting characters. Althou...

The Dark Knight - year film came out: 2008 - who directed it: Christopher Nolan - budget: $185 million Dark Knight Marketing Campaign: Why so serious? a transmedia experience with over 10 million participants in over 75 countries that played across hundreds of webpages, interactive games, mobile phones, print, email, real world events, video and unique collectibles "Why So Serious?" was  designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight . Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. joker left his mark (red smile) on posters and money --> building fan base all over the world what we do in the shadows - year film came out: 2014 - who directed it: taika waititi and jemaine clement - budget: $1.6 million WWDITS Marketing Campaign: filmmakers turned up at fan events like Armageddon not to do a Q&A but...

  key Disney acquisitions 1. 1993 --> bought miramax (independent film company) for $60 million, sold in 2010 for $660 million 2. 1995 --> bought capital cities for $19 billion capital cities bought --> abc which was already the major owner of --> espn so capital cities owner of both therefore when disney bought they acquired all 3. 2001 --> bought fox family for $2.9 billion fox family renamed --> abc family which renamed to --> freeform 4. 2004 --> bought the rights to the muppets for around $78 million 5. 2006 --> bought pixar for $7.4 billion 6. 2009 --> bought marvel for $4 billion would recieve the rights to more than 5000 characters spiderman, fantastic four and x-men were already sold by marvel 7. 2012 --> bought Lucasfilm for $4 billion lucasfilm owner of star wars franchise 8. 2019 --> bought fox for $71.3 billion largest acquisitions Disney has made the x men and fanatstic four are apart of this deal meaning disney now has owne...

synergy and cross-media convergence synergy the working together of conglomerates to market a media product; thus maximising exposure and profit. the linking up of various companies to make profits from one product, thus helping advertise the film & increase the film's sales. working together with another company or another part of the same company, to achieve something that benefits all around examples: Black Panther --> under 'one' company (Disney + Marvel) comic book book Black Panther --> under two different companies LEGO toys (Hasbro) film promoting the film with happy meals at McDonald's wonder woman dr pepper cross-media convergence relates to one text (Film) products that are consumed across different media platforms. you can consume media on: mobile phone tv radio magazines DVD the difference between cross-media convergence and synergy: cross-media convergence involves only media products while synergy involves merchandise. The level of ownership (mo...