In 1938, Orson Welles started a radio broadcast segment which featured the storytelling of the book War of the Worlds. Due to scheduling issues and the way in which the story was told (like an actual news segment) many of the audience who listened believed that what they were listening to was fact, not fiction. This created panic throughout the country as people genuinely thought an invasion was happening. This is an example of a passive audience which links to Stuart Hall's reception theory. The theory talks to this idea that the producer encodes messages for the audience to decode which in some cases is not always decoded in the way the producer originally intended. This example also links to the hypodermic needle theory which creates this concept that the audience are simply being injected with information and accepting it for what it is with no opposition. Due to the high panic; the police received many complaints even from people who hadn't even listened to the broadcast b...
media ownership big 5 took about 63% box office revenue in 2012 all the studios (subsidiaries) are able to have big budgets due to being owned by large conglomerates; they are able to appeal to a mass audience by using special effects, CGI, impressive set designs and big name stars simply because they have the money to do so layout: intro big 5 stats what they use with the money they have how this is attractive to an audience your own blockbuster stats how they used their money how its attractive to an audience how this is beneficial to the conglomerate it is owned by cross-media convergence and synergy Disney is made up of 5 different divisions: Walt Disney studios (film studios, record labels) media networks (television channels) Disney interactive (video games, web based media) Disney has been described as 'masters of media synergy' --> an example: Hannah Montana television series theatrically released film soundtrack albums magazines merchandise online...
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