Media ownership and funding is very important in regards to the success of a film. The oligopoly; the Big 5 dominate the film market share which largely benefits them and the media content they produce. Their power creates competition for smaller indie creators who often don't have the funds to come out on top, however there are exceptions. Despite the Big 5's large advantage, there are small indie creators and New Zealand films who have been able to get their names out there. This levelled playing field links to Shirky's 'end of audience' theory. The theory simply states that the audience not only consume media but produce it too, coining the term 'prosumer'. Large companies frequently benefit from franchises as they build fan bases. Franchises are movies that feature sequels and prequels which can be created a few years after one another or even a decade or two. Since people are typically more at ease with ideas they have seen before and because it will ...
media ownership big 5 took about 63% box office revenue in 2012 all the studios (subsidiaries) are able to have big budgets due to being owned by large conglomerates; they are able to appeal to a mass audience by using special effects, CGI, impressive set designs and big name stars simply because they have the money to do so layout: intro big 5 stats what they use with the money they have how this is attractive to an audience your own blockbuster stats how they used their money how its attractive to an audience how this is beneficial to the conglomerate it is owned by cross-media convergence and synergy Disney is made up of 5 different divisions: Walt Disney studios (film studios, record labels) media networks (television channels) Disney interactive (video games, web based media) Disney has been described as 'masters of media synergy' --> an example: Hannah Montana television series theatrically released film soundtrack albums magazines merchandise online...
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