media ownership big 5 took about 63% box office revenue in 2012 all the studios (subsidiaries) are able to have big budgets due to being owned by large conglomerates; they are able to appeal to a mass audience by using special effects, CGI, impressive set designs and big name stars simply because they have the money to do so layout: intro big 5 stats what they use with the money they have how this is attractive to an audience your own blockbuster stats how they used their money how its attractive to an audience how this is beneficial to the conglomerate it is owned by cross-media convergence and synergy Disney is made up of 5 different divisions: Walt Disney studios (film studios, record labels) media networks (television channels) Disney interactive (video games, web based media) Disney has been described as 'masters of media synergy' --> an example: Hannah Montana television series theatrically released film soundtrack albums magazines merchandise online...
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